Association of Romanian Engineers in Canada

AREC Upcoming events

Print this page    Email to a friend    RSS Feed   Share this

Buyer persona development for B2B environments - 2017-09-01 - 2017-09-30



Purpose: develop a detailed profile of people buying B2B products or services in order to aid their sales process

Why: because we are selling to people in B2B environments

Basically, "buyer personas" are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, where they buy, when buyers decide to buy and why they make buying decisions.

 

Presenter: Darko Rakin - Chief Brand Architect - www.neoplantis.ca

<< back
Hr bottom
Designed By TeoEx
© Copyright 2017 - Association of Romanian Engineers in Canada - All rights Reserved.