Association of Romanian Engineers in Canada

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Buyer persona development for B2B environments - 2019-02-13 - 2019-03-27

Purpose: Develop a detailed profile of people buying B2B products or services in order to aid their sales process. Why: Because we are selling to people in B2B environments. Basically, "buyer personas" are research-based archetypal (modeled) representations of who buyers are, what they ar ... continue >>


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