Association of Romanian Engineers in Canada

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Buyer persona development for B2B environments - 2017-09-01 - 2017-09-30

Purpose: develop a detailed profile of people buying B2B products or services in order to aid their sales process Why: because we are selling to people in B2B environments Basically, "buyer personas" are research-based archetypal (modeled) representations of who buyers are, what they are trying to ... continue >>


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